Butcher's Board

Serious about meat.

Butcher’s Board was created by CPG veterans who saw room for something better in the frozen pizza aisle. The product was built around butcher-quality meats and a fresh-frozen standard, while the packaging was already set and moving toward launch across the U.S. and Canada.

The box gave us a clear place to begin. We sharpened what Butcher’s Board stands for in a crowded category and gave it a voice with swagger. From there, the visual system took shape, resulting in an expression that jumps off the shelf and keeps its edge everywhere else.