Proper Work is an independent creative consultancy. We create visual and verbal brand clarity through rigorous strategy and elevated design.
Imagination is better than a sharp instrument. To pay attention, this is our endless and proper work.
— Mary Oliver
We see creativity as a tool for driving business results. We work with new and established companies to launch, differentiate and grow their brands.
We simplify complexity, elevate the essential, and help companies clarify and articulate what they stand for. Our experience spans industries—from private equity to real estate, healthcare to hospitality, CPG to B2B.
We’re structured to serve clients who desire a dedicated, engaged, and collaborative partner. We staff bespoke teams of senior industry experts across disciplines of research, strategy, communications, design, data, and psychology.
What We Do
- Brand Strategy
- Visual & Verbal Identity
- Brand Naming
- Copywriting
- Speech Writing
- Investor Decks
- Creative Workshops
- New Business Pitches
Liz Olson is the founding consultant and creative strategist at Proper Work. She’s the primary client collaborator and partners with a trusted team of talented thinkers, writers, and designers.
Liz spent the early part of her career working on some of the world’s best-known consumer brands at Ogilvy, where she was a creative strategist and head of new business for the Chicago office. She founded her consultancy in 2013 and has since expanded the scope to suit the needs of brands big and small, local and global.
Living true to the philosophy that diversity enhances creativity and thoughtful exploration enriches perspective, Liz is a certified permaculturalist, certified birth doula, certified yoga instructor, former contributor for Huffington Post, and current keeper of @yearwithmary and Letters To Hadley—which remains her most meaningful and ongoing labor of written love.
Client Experience
AbbVie, Anheuser Busch, American Medical Association, Caterpillar Global, Hertz Global, Huggies, Dove, Kotex, Truvia, Nestle, Quaker, Post Cereal, Samsung, Meijer, Evertas, Tropic Sport, Honor Honey, Valo Health*, Landkind Health*, Double Rainbow Biosciences*, Senda Biosciences*, Saint Kate Arts Hotel*, Liberty Mutual, American Family Insurance, Chicago Council on Global Affairs, Green Infrastructure Partners, Frontera Foods, Cruz Blanca, Tegu Toys, Arrow Electronics, JLL, LaSalle Investment Management, Munson Healthcare, Trilogy, Collective Office
*A collaboration with One Design