Beautiful Clarity

Proper Work is an independent creative consultancy focused on visual and verbal brand expression.

We help you clarify your message so your business can grow. 

We work with emerging and established companies to launch, differentiate, and elevate their brands. 

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“Imagination is better than a sharp instrument. To pay attention, this is our endless and proper work.”

— Mary Oliver
Branding that creates business value. 

We're purposefully built to serve clients who desire a partner invested in their growth. We staff bespoke teams of senior industry experts across the disciplines of strategy, design, research, and communications. 

Services

  • Brand Strategy
  • Visual Identity
  • Naming
  • Copywriting
  • Website Design & Development
  • Speech Writing
  • Investor Decks
  • Creative Advising
  • Workshop Facilitation
  • Agency Collaboration
  • Proper had the unique ability to enter into our complex business, grasp the nuances of our strategy, and translate it into a sophisticated brand that connects with all stakeholders and allows us to stand out in a competitive market. 

    Neil Gehani

    CEO, Trilogy Real Estate Group
Trilogy billboard 01

Clarity that drives business results. Beauty that differentiates and persuades.

Client Experience

Client Experience

  • Brand Strategy
  • Visual Identity
  • Naming
  • Copywriting
  • Website Build
  • Investor Decks
  • Branded Collateral
  • Creative Advising
  • Campaign Development
  • Executive Speech Writing
  • Workshop Facilitation
  • AbbVie Pharmaceuticals
  • Anheuser-Busch
  • American Medical Association
  • Arrow Electronics
  • Caterpillar Global
  • Chase Street Capital
  • Collective Office
  • Double Rainbow Biosciences
  • Green Infrastructure Partners
  • Hertz
  • Kimberly-Clark
  • Landkind Health
  • LaSalle Investment Management
  • Meijer
  • Munson Healthcare
  • Samsung
  • Saint Kate
  • Senda Biosciences
  • Trilogy Real Estate Group
  • Unilever
  • Valo Health

Featured Projects

Featured Projects

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Collective Office Website
Brand Strategy – Visual Identity – Website Build

Providing a Chicago-based, award-winning urban architecture firm a blueprint to bring their business to new heights.

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Saint Kate Website
Naming – Brand Strategy – Copywriting

Designing a one-of-its-kind hospitality experience for travelers, the local community, and artists in Milwaukee, WI. 

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Chase Street Capital
Visual Identity – Branded Collateral

Establishing a flexible and sophisticated visual identity for an emerging family office.

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Trilogy Real Estate Group Website
Brand Strategy – Visual Identity – Website Build

Architecting a brand of clarity and consistency to help a high-end real estate investment group exceed expectations.

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Landkind Health
Brand Strategy – Naming – Copywriting

Creating a brand name and world of language for an MIT-incubated, cutting-edge consumer supplement company. In collaboration with One Design Company.